Nanos poll shows Canadians want CBC promise kept

http://www.nanosresearch.com

Toronto (23 March, 2012) – On the eve of the federal budget a new Nanos survey has found a majority
of Canadians support or somewhat support the position staked out by Heritage Minister James Moore
one day after the election that the Conservative government will maintain or increase CBC funding.
Six-in-ten respondents (59%) to the survey support or somewhat support Moore’s May 3rd statement
that “We have said that we will maintain or increase support for the CBC. That is our platform and we
have said that before and we will commit to that.” One-in-four (24%) somewhat oppose or oppose this
statement.
“Even though there is a strong appetite among Canadians to get the deficit under control, our survey
found that Canadians also prefer funding to the CBC should be maintained,” said Nik Nanos, President of
Nanos Research.
There is wide speculation that the Harper government will target the CBC for cuts that are greater than
those imposed on other departments and agencies because of the strong ideological opposition to
public broadcasting that is present in the Conservative caucus.
“The results are very clear. Citizens hold the CBC in high regard. They know funding cuts will have a
negative impact on local and national news and Canadian content, and they do not want their national
public broadcaster targeted for punishing cuts,” said Ian Morrison, spokesperson for the watchdog
group Friends of Canadian Broadcasting which commissioned the poll.
The survey found that CBC services are well used by Canadians and that these services have achieved
high levels of satisfaction among their audiences:
 More than eight in ten Canadians said they either regularly (27%) or occasionally (59%) watch
CBC Television and are satisfied (28%) or somewhat satisfied (52%) with the programs
broadcast.
 More than four in ten said they regularly (12%) or occasionally (33%) listen to CBC Radio, while
half (53%) never listen to CBC Radio. Of those who listen to CBC radio, more than eight in ten
are satisfied (34%) or somewhat satisfied (48%) with programs broadcast.
 Nearly six in ten Canadians (58%) said they have never visited the CBC.ca website, while about
four in ten said they either regularly (7%) or occasionally (33%) visit the website. Overall, those
who have visited the website are satisfied (32%) or somewhat satisfied (48%) with the content
available.
The results presented here are based on a representative online survey of 1,004 Canadians conducted
between March 9th and 12th, 2012. The data has been weighted using the latest Census results to ensure
that the final sample group is representative of the Canadian populace.

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